marketing & media
The A Group is proud to announce today the promotion of Shannon Litton to president of the company. Shannon, one of the original members of The A Group, previously held the position of executive vice president, in which she provided strategic consulting for (Continue reading…)
This year has been a year of growth for us here at The A Group, and there is no better evidence than the way our team continues to expand. This month we’re pleased to welcome David Schroeder to the team as the Director (Continue reading…)
We purposely don’t have many sacred cows in the businesses that I run. We adapt and change fast and have become “platform agnostics” so we can server our clients better in a fast-changing business environment. Sacred cows only slow things down and are (Continue reading…)
I enjoy people. I’m the guy who looks forward to a party to meet someone new as oppose to dreading have to walk in a room full of strangers. Most of the time that I find myself in a new situation, I look (Continue reading…)
My teeth have recently taught me a management lesson I have known for years but had neglected. I have a love/hate relationship with my teeth. While most people start having tooth issues late in life, mine started early in my teenage years. I’ve (Continue reading…)
I often intuitively know what a person or organization needs to do to get where they want to be. Most of the times, I realize they cannot get there on one step, sometimes they cannot get there at all. Early in my career, (Continue reading…)
“If I am not moving forward, I know I am sliding backwards.” That’s a cliche for many, but it’s a foundational truth for me. Some label it discontent, or ungratefulness, others personal growth. I have come to the realization it can be both (Continue reading…)
“We priced it low because we wanted the exposure.” Every young, and even some seasoned entrepreneur can fall on the trap of the “exposure” temptation. In the search for legitimacy and clout, entrepreneurs want to have the recognizable “big fish” names in our (Continue reading…)
A lot of bad decisions get blamed on God. In my years of consulting, I have run into poorly managed organizations with broken systems, ineffective workers, and bad strategies. All of them can be fixed. Well almost. There’s the spiritual trump card that (Continue reading…)
Christian industry businesses run by non Christians cannot succeed. I know that’s a bold statement, but after years of watching large conglomerates buying Christian music labels, publishing houses, retail stores and failing to make it work, I’m more convinced than ever that a (Continue reading…)