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Easter's Over; Now What?
New visitors always accompany the Easter season and knowing how to meet their needs while ushering in the sacred holiday can be tricky. As Easter draws to a close, what are you doing to...
Join Us For CLA 2015!
We had a great time in Dallas last year at the 2014 Christian Leadership Alliance conference, and we can’t wait to do it again this year! ...
The Power of Strategy
When I began as a marketing consultant years ago, I envisioned my “strategy sessions” being ruled by a strict timeline, asking questions that had clients digging to the depths of...
How to Build a Donor List
Every nonprofit organization wants one thing: more donors. But with all the noise competing for today’s cause-minded constituent, where do you find them? ...
How to Put Pinterest to Work for Your Nonprofit
One of the most compelling ways to connect with supporters (and potential supporters) is to share your story. How are you impacting others? How are you helping others? How are you giving...
Mobilize Your Mission
Your mission is one of the most important aspects of your organization. But are all of your members, followers, or donors aware of your mission? Do they understand it, embrace it, and share...
Creative Communications in a Noisy World
The world is full of noise. Messages, ideas and mediums come from every direction and with every agenda known to man. But most of us simply want to be heard. If we are honest, we believe...
Reignite Your Easter Outreach
It’s officially the Easter season! Most people might see it as just a weekend, but if you’re a church leader, you know that it becomes a season. It is one of the few times each...
The Difference Quick and Easy Makes
Our culture of microwave ovens, Internet downloads, and drive through windows has produced a population that craves convenience. ...
Our Last Conversation?
What if you only had one last chance to speak to a donor? What would you say if it was a major donor? Would you tell them what an important impact they’ve had on lives of...
Dos and Don’ts for Growing Your Organization’s Email List
A strong email database is one of the greatest assets you have in your marketing toolbox. An audience that is engaged and eager to listen can be the thing that pushes your organization to...
Getting Started with Google Ads
Last week, we told you about Google Grants, an in-kind advertising program that offers qualifying nonprofits up to $10,000 a month to spend on Google ads. Pay-per-click ads through Google...
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