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Email Marketing 101: Part 3: Rules of Engagement
Once you’ve built a great list of committed supporters and become a master at content and design, it’s time to engage with your audience! Remember that if someone has signed up for your...
Email Marketing 101: Part 2: If You Build It, They Will Come
10…9…8…7…6…5…4…3…. Eight seconds. The length of the average human attention span. It’s a wonder we make it through the countdown each New Year, let alone lengthy emails....
Email Marketing 101: Part 1: En-“list” Your Supporters
We’ve come a long way since the “you’ve got mail” days, but 75 percent of people still say they prefer email as their go-to form of marketing communication. And while Baby Boomers...
We all love having great video and audio on our websites. But for the developers who have to make the videos work on your site, figuring out formats and encoding media can be complicated,...
“Dating” Your Donors: Acquisition vs. Cultivation
Whether you serve in a marketing capacity or as a development professional, chances are good you’re sharing a limited pool of financial resources in an effort to reach the same people. ...
Easter's Over; Now What?
New visitors always accompany the Easter season and knowing how to meet their needs while ushering in the sacred holiday can be tricky. As Easter draws to a close, what are you doing to...
Join Us For CLA 2015!
We had a great time in Dallas last year at the 2014 Christian Leadership Alliance conference, and we can’t wait to do it again this year! ...
The Power of Strategy
When I began as a marketing consultant years ago, I envisioned my “strategy sessions” being ruled by a strict timeline, asking questions that had clients digging to the depths of...
How to Build a Donor List
Every nonprofit organization wants one thing: more donors. But with all the noise competing for today’s cause-minded constituent, where do you find them? ...
How to Put Pinterest to Work for Your Nonprofit
One of the most compelling ways to connect with supporters (and potential supporters) is to share your story. How are you impacting others? How are you helping others? How are you giving...
Mobilize Your Mission
Your mission is one of the most important aspects of your organization. But are all of your members, followers, or donors aware of your mission? Do they understand it, embrace it, and share...
Creative Communications in a Noisy World
The world is full of noise. Messages, ideas and mediums come from every direction and with every agenda known to man. But most of us simply want to be heard. If we are honest, we believe...