Apps are all the rage in mobile marketing - but do you really need one? There are many great reasons to build an app, but before investing time and money, it's critical to ask yourself some key questions to determine if and what kind of app you need. Join Diana Marsh, VP of Technology at The A Group, as she breaks down the who, what and why that you need to know before building an app.

Grab your phone, head to the app store and check out one of these apps built on behalf of some of our great clients.

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