Nowadays, a church’s front door is no longer the physical entryway of a building. We’ve gone digital, people! Your website and social media are IT.
Why is that? Because it’s low risk and it allows someone to get a snapshot of who you are relatively quickly.
In the next couple of weeks, we will be sharing with you some non-negotiables for your church website. But today, we’re talking about your social media. To be more specific, we’re giving you four things to concentrate on to ensure you make the best possible impression with your socials. #readygo
- Find out where your people are
Often, you don't have time to post on every single platform out there (we get it). Choose the ones that will make the most impact for you. Do you have an older congregation? Or maybe your church attracts a lot of young families and millennials. Either way, make sure that you meet your people on the platforms where they naturally engage. Your baby boomers will be posting away on Facebook, while your millennials are on the selfie train to Instagram world. And if you’re trying to diversify and attract more of a particular generation, do a quick audit of where you're trying to engage them. You may be sending the right message to the wrong outlet.
If you need some general guidance, here are our favorites in order of priority:
- Prioritize consistency
This one is huge. Your social media should be consistent in its frequency and in the visuals that your church creates.
Make a point to be intentional with how many times you want to post to your platforms each week. There’s really no right or wrong answer, here, as each church will have a different sweet spot. But whatever quantity of posts that you decide on, make sure that you stick to it. It proves that you’re alive, engaged and active.
- To start, try committing to posting on Sunday, Wednesday and Friday.
If you’re using 12 different image filters on Instagram, this one’s for you. ;) In all seriousness, your visuals say a lot about your church. If you don’t have the capacity to hire a social media coordinator, just start by setting some simple parameters to focus on. For example:
- Chose one filter on an app like VSCO, that suits your spaces and images in a way that is consistent with your brand.
- Create templates for images that have message quotes overtop, so they have your brand fonts and are consistent week to week. Don’t have a graphics person? Create the template in a free service like Canva. It's easy to swap out different text and images each week.
- Balance "offer vs. inform"
As a church, it can be very easy to fall into the pattern of only “informing” you followers.
- Hey, come to this event!
- Give to this great mission trip!
- Sign up to volunteer!
And while those messages are important, it’s crucial to ensure you’re balancing those asks with things that add value to someone who encounters your posts. That way, when it's time to make the ask, they trust you and value your relationship. Mix in some posts like:
- Scripture to encourage them in their week
- Share stories of impact they are helping to make
- Engage prayer requests
- Engage and interact
Last but not least (this one is definitely far from the bottom of the totem pole of priority), you are not a brick wall. So, make sure that your social media doesn’t act like one. If someone comments on your posts, comment back! If you’re following people in the community and those who attend your church, engage their posts and comment as well. People are far more likely to engage you if you first take the leap to interact with them.
You’re doing incredible things. Now let’s make sure it’s represented well on your social media.
Lastly, if you’re struggling to identify a social media strategy for your church, we’d love to chat with you and hear about your goals. It is becoming increasingly difficult to keep up with it all, and we want to walk alongside you every step of the way. #letschat :)