marketing & media
This year has been a year of growth for us here at The A Group, and there is no better evidence than the way our team continues to expand. This month we’re pleased to welcome David Schroeder to the team as the Director (Continue reading…)
Ten years ago, two persons opened the A Group. Today, the A Group is a creative hub — adding three employees during the past month. We are excited to introduce new account managers Kristen Pope and Kristen Heffern and video producer, director, and (Continue reading…)
Even with the many template options, there are many times that the best option for a blog is a custom design. And while the term “blog” used to refer to an online journal, blogs have now become a portal to your full site. (Continue reading…)
I am a big fan of Hilton hotels. I repeatedly choose Hilton over other brands. I like their Hilton Honors rewards program. I like their hotels. And I usually like their customer service. Recently I stayed at a Hilton Garden Inn (one of (Continue reading…)
Evaluating your organization in today’s rapidly-changing world can be overwhelming. But having a clear picture of what should change and what should stay the same helps you focus your strategy and keeps you from making changes just for the sake of change. There (Continue reading…)
Recently Google estimated that the same amount of content that was created from the beginning of time until 2003 is now created every 2 days. Hard to comprehend. Maybe just as difficult to understand is the dramatic impact on the process of delivering (Continue reading…)
There’s only one thing worse than a bad plan….a good plan with bad implementation. I’m a planner. I value not only the plan, but the process of defining strategy and setting expectations. Unfortunately, too many good plans get a bad rap. No matter (Continue reading…)
Just when we thought it couldn’t get any better… There’s nothing like the reward…and work…of launching new initiatives. Two years ago Maurilio and I had the privilege of launching a literary agency. Our relationships with publishers, mega-church pastors, ministry leaders and authors made (Continue reading…)
It struck me on my drive back from a great vacation with my family that I was actually looking forward to Monday morning. I mean, I LOVE laying on the beach, eating ice cream and building sand castles with my kids. In fact, (Continue reading…)