The A Group

We purposely don’t have many sacred cows in the businesses that I run. We adapt and change fast and have become “platform agnostics” so we can server our clients better in a fast-changing business environment. Sacred cows only slow things down and are (Continue reading…)

A lot of bad decisions get blamed on God. In my years of consulting, I have run into poorly managed organizations with broken systems, ineffective workers, and bad strategies. All of them can be fixed. Well almost. There’s the spiritual trump card that (Continue reading…)

“What do we need to do to get us to the next level?” That’s perhaps the one question I get asked the most.  While the answer might include strategies like  better systems, seizing opportunities, new facilities, retooling business or ministry models, they are (Continue reading…)

The essence of communication is to understand your product, your audience and to present your product in a way your audience can understand it. Simple, right? Well, not in my experience with legacy Christian organizations. Some are losing the battle with culture and (Continue reading…)

“She was hired to manage the decline.” I heard those words over a year ago and they have haunted me ever since. I have lived a life where advance, growth, opportunity, were the words used to describe the next idea, product or ministry. (Continue reading…)

How do you prepare for your speaking engagements? Pastors have to prepare a message every week, sometimes two or even three messages in the course of a few days. The pressure is always on to deliver something that will challenge, motivate, inspire and (Continue reading…)

If “marketing” was the church’s buzzword for the ‘90s, “branding” is definitely the new, upstart concept when it comes to communications these days. So what makes the new millennium’s branding better than last century’s marketing strategy? A lot, if we understand the differences (Continue reading…)

Welcome centers are at heart of the experience in most service-oriented businesses and churches. The idea is a good one: create a focal point that allows newcomers to find the information they need in order to have the best experience possible. But I (Continue reading…)

The natural tendency of things is to go from simple to complex. It happens in businesses and it certainly happens in churches. Size, resources, both financial as well a people, dictate a lot of what a church can do in its infancy. But (Continue reading…)

My best projects have been a team effort. The coming together of two entities, units, or even individuals bring different sensitivities and perspectives that can make a good project, a great one. As I reflect on my successful as well as failed collaborations, (Continue reading…)