marketing & media
‘You don’t have a brand. You are a brand.’ Those were words came out during a conversation with a client recently and have stuck with me for a while. If you’re not sure what I mean about brand, I defined it here. Corporate (Continue reading…)
There’s no easy way to say it. The traditional Ad Agency is not going to stay around for long. As the big guys scramble to survive and as the little guys close shop, marketing agencies find themselves in a major shift. Some believe (Continue reading…)
If “marketing” was the church’s buzzword for the ‘90s, “branding” is definitely the new, upstart concept when it comes to communications these days. So what makes the new millennium’s branding better than last century’s marketing strategy? A lot, if we understand the differences (Continue reading…)
Selling new ideas can be tough. If you are a creative type, that’s even tougher. Usually people who need your services realize they need help, but are often don’t trust the young, creative professional because, by and large, creative people scare them. From (Continue reading…)
As a marketer and communicator, I’m always looking for trends. I have noticed that my 16 year-old son hasn’t asked me to buy him songs from iTunes in a while now. I know his appetite for music has not subsided and since his (Continue reading…)
Even with the many template options, there are many times that the best option for a blog is a custom design. And while the term “blog” used to refer to an online journal, blogs have now become a portal to your full site. (Continue reading…)
The conversation starts with familiar words: “I’m starting a new business. I need a logo and a brand identity.” That’s an exciting place to be. Creating your brand early in your business is crucial to establish your place in the mind of the (Continue reading…)
First the news, then the music industry, now advertising: the digital revolution is bringing down Madison Avenue like no other force has in the history of the Ad Agency. Some estimate that over 160,000 people have lost their jobs in the advertising industry (Continue reading…)
A few years ago, social media was mostly an annoyance to most businesses IT directors who tried to keep employees from accessing social networks during working hours. Well, that still goes on today. However, most organizations have began tapping into the power of (Continue reading…)
My friend didn’t know why his social media strategy was not as successful as that of one of his peers who, in his words, “is just killing it!” I didn’t have to think at all to answer that question. The answer was simple (Continue reading…)