marketing & media
We purposely don’t have many sacred cows in the businesses that I run. We adapt and change fast and have become “platform agnostics” so we can server our clients better in a fast-changing business environment. Sacred cows only slow things down and are (Continue reading…)
My teeth have recently taught me a management lesson I have known for years but had neglected. I have a love/hate relationship with my teeth. While most people start having tooth issues late in life, mine started early in my teenage years. I’ve (Continue reading…)
I often intuitively know what a person or organization needs to do to get where they want to be. Most of the times, I realize they cannot get there on one step, sometimes they cannot get there at all. Early in my career, (Continue reading…)
“We priced it low because we wanted the exposure.” Every young, and even some seasoned entrepreneur can fall on the trap of the “exposure” temptation. In the search for legitimacy and clout, entrepreneurs want to have the recognizable “big fish” names in our (Continue reading…)
A lot of bad decisions get blamed on God. In my years of consulting, I have run into poorly managed organizations with broken systems, ineffective workers, and bad strategies. All of them can be fixed. Well almost. There’s the spiritual trump card that (Continue reading…)
Christian industry businesses run by non Christians cannot succeed. I know that’s a bold statement, but after years of watching large conglomerates buying Christian music labels, publishing houses, retail stores and failing to make it work, I’m more convinced than ever that a (Continue reading…)
We judge most things and experiences on details. I call it it the 10% rule because most of that what makes the details worth of notice usually happen at the very end of a project, building construction, manufacturing, design, experience–the last 10% of (Continue reading…)
“What do we need to do to get us to the next level?” That’s perhaps the one question I get asked the most. While the answer might include strategies like better systems, seizing opportunities, new facilities, retooling business or ministry models, they are (Continue reading…)
The essence of communication is to understand your product, your audience and to present your product in a way your audience can understand it. Simple, right? Well, not in my experience with legacy Christian organizations. Some are losing the battle with culture and (Continue reading…)
“She was hired to manage the decline.” I heard those words over a year ago and they have haunted me ever since. I have lived a life where advance, growth, opportunity, were the words used to describe the next idea, product or ministry. (Continue reading…)