marketing & media
I have been puzzled about Google’s inability to do well in the social media space. I have watched them take over Blogger and instead of making it better and more relevant, they managed to lose market share. There were another string of failures (Continue reading…)
Social media has changed my life. That’s a bold statement but I really mean it. The latest impact has been on how I travel. It has created an entire new dynamic experiencing that has enhanced the joys of discovering new places, meeting new (Continue reading…)
I was recently reminded of a failed social media campaign that started with a lot of promise but went nowhere. For all practical purposes the campaign is still going because there are “posts” being created everyday. As I reflect what went wrong, here’s (Continue reading…)
Even with the many template options, there are many times that the best option for a blog is a custom design. And while the term “blog” used to refer to an online journal, blogs have now become a portal to your full site. (Continue reading…)
If you’re a communicator, you cannot afford not to be engaged in social media. I know this sounds like a mandate, and it is. Even if only a part of your job is to communicate the vision, mission and direction of the organization (Continue reading…)
This is a very funny video parody on why social media will ruin your family. Are you or a family member at risk?
A few years ago, social media was mostly an annoyance to most businesses IT directors who tried to keep employees from accessing social networks during working hours. Well, that still goes on today. However, most organizations have began tapping into the power of (Continue reading…)
My friend didn’t know why his social media strategy was not as successful as that of one of his peers who, in his words, “is just killing it!” I didn’t have to think at all to answer that question. The answer was simple (Continue reading…)