marketing & media
The A Group is proud to announce today the promotion of Shannon Litton to president of the company. Shannon, one of the original members of The A Group, previously held the position of executive vice president, in which she provided strategic consulting for (Continue reading…)
This year has been a year of growth for us here at The A Group, and there is no better evidence than the way our team continues to expand. This month we’re pleased to welcome David Schroeder to the team as the Director (Continue reading…)
I enjoy people. I’m the guy who looks forward to a party to meet someone new as oppose to dreading have to walk in a room full of strangers. Most of the time that I find myself in a new situation, I look (Continue reading…)
“If I am not moving forward, I know I am sliding backwards.” That’s a cliche for many, but it’s a foundational truth for me. Some label it discontent, or ungratefulness, others personal growth. I have come to the realization it can be both (Continue reading…)
The way you leave a job says more about you than the way you started it. Recently Tiger Woods fired his caddy of 13 years, Steve Williams. Unfortunately for Mr. Williams, his public reaction to the event is a classic case of how (Continue reading…)
As you know, The A Group is committed to expanding our team to meet our clients’ needs. So we’re pleased to announce a new team member who will do just that. Rodney Bowen joins us as a Senior Account Manager. “We are so (Continue reading…)
We are celebrating with our partners and friends at Bayard, Inc. for accolades earned for their site CatholicDigest.com. Bayard, Inc. was recently awarded First Place in the category of “Best General Publisher Website” by Catholic Press. It was said by one of the judges, (Continue reading…)
In our pursuit of improvement, of becoming our very best, we can find ourselves always looking for the negative in every situation. As a consultant, I’m paid to figure out how to improve communication, technology, and create new and better systems. Being critical (Continue reading…)
I’m convinced you cannot use focus groups to describe a ground breaking idea. I’m usually a fan of research, but not when it comes to introducing a cutting-edge idea or new product into the market. Focus groups might be a valid way to (Continue reading…)
There’s a big difference between being easy going and being passive. The first allows you enjoy life more than someone who’s always worked up about the little things or the stuff he cannot control. Being passive is a problem. It assumes that the (Continue reading…)