Marketing Valentine's Day

By Angelina Burkholder

Valentine’s Day isn’t just for chocolates and roses (but don’t forget those!); it’s also the perfect opportunity for you to stand out to your customers and your donors.

And with the big day only a week away, we want to give you some simple ideas that you can put into play to make your audience feel loved this Valentine’s Day.

1. The Simple Approach

Those fun little Valentine’s Day cards aren’t just for the kiddos—they can be for adults too! So why not design your own? Make it personal and try to include some of your culture and personality in it to give your audience an insider view of your team. We know that one week is a tight squeeze to get a card designed, printed and mailed, so if you can’t pull that off, then consider an e-card.

You can even record a fun video to blast out to your online subscribers to wish them a Happy Valentine’s Day from your team to them.

2. Freebies

Everyone likes freebies! What kind of freebie can you give your audience? Whether it’s a free download, a free resource or a small free product (like a dentist giving away Valentine’s Day toothbrushes!), you can pair your freebie with Valentine’s Day to not only bless your customers or supporters but also make them feel loved and appreciated.

If you don’t want to or can’t give away a free service or product to every single one of your followers, then a discounted service or product might be a little more realistic for you. For instance, if you have an event going on, send a discounted second registration to people who have already signed up. It’s little gestures like these that show your people that you value them!

3. Contests

Rather than sending something really small to your entire audience, do a giveaway instead. The prize for the giveaway doesn’t need to be something from you company, it can simply be a fun giveaway to score an iPad or a $500 shopping spree. You can use the contest to achieve some marketing goals. For example, if you need more Facebook likes, require each contestant to “like” your FB page in order to enter the giveaway.

4. Go Big 

If you have a major client or donor that really helps you keep the lights on and consistently supports you with big business or big donations, take an extra step for them. Send a box of local homemade baked goods or a big bouquet of flowers thanking them for their business or support. Such a gesture might seem small to you, but it will feel huge in their eyes.

Whatever you do to show love this Valentine’s Day, we hope you have a blast doing it!

And from all us here at The A Group, we wish you a very happy Valentine’s Day! We so appreciate each and every one of YOU.

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