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The A Group
One Thing Almost Everyone Hates
May 23, 2017
I'm amazed at how often I forget this basic principle of human nature. ...
Abandon Your Org Chart
May 17, 2017
I’ve never been a big fan of “org charts”. Like most organizations, we have one here at The A Group (and it serves us very well). And while I know they serve a great purpose and can...
A Lesson on Leadership: Own It
May 10, 2017
Someone asked me the other day, “Pete, what’s the most important leadership lesson you're learning these days?” ...
4 Tips for Increasing Engagement on Social Media for Nonprofits
May 3, 2017
So, you have a Twitter and Facebook account. Great! But what exactly are you doing with it? ...
[Download] Elements of a Great Appeal
April 20, 2017
Do people even pay attention to letters they receive from non profits and ministries? Has direct mail run its course? Some say so, but we say… if you’re seeing profitable donations...
Top 5 Must-Read Books
April 18, 2017
Here’s my top 5 favorite books I’ve read In the past year… ...
Creating Contagious Culture
April 11, 2017
What’s the value of organizational values? ...
Four Common Content Mistakes
April 4, 2017
By now, most of us know what content marketing is and why it’s important. However, content marketing is more than just creating great articles, videos and downloads. The biggest mistake...
Crucial Lessons in Vision Casting
March 30, 2017
“A plan in the heart of man is like deep water, but a man of understanding draws it out.” Proverbs 20:5 ...
The Most Important Part of the Sales Process
March 28, 2017
No matter what industry you work in or what your business or nonprofit is centered around—it’s highly probable that you use some kind of sales process somewhere along the way of...
Leadership Can Be Lonely
March 23, 2017
You know, often the most inspiring and impactful things in life are also the most difficult and daunting. I’d certainly put leadership in that category. ...
Why Your Marketing Strategy Isn’t Working
March 21, 2017
Ever find yourself deep in the weeds of your marketing strategy only to measure ROI and discover you haven’t achieved anything?! ...