August 4th, 2011 By Maurilio Amorim
The way you leave a job says more about you than the way you started it. Recently Tiger Woods fired his caddy of 13 years, Steve Williams. Unfortunately for Mr. Williams, his public reaction to the event is a classic case of how (Continue reading…)
August 1st, 2011 By Maurilio Amorim

We judge most things and experiences on details. I call it it the 10% rule because most of that what makes the details worth of notice usually happen at the very end of a project, building construction, manufacturing, design, experience–the last 10% of (Continue reading…)
July 27th, 2011 By Maurilio Amorim

“What do we need to do to get us to the next level?” That’s perhaps the one question I get asked the most. While the answer might include strategies like better systems, seizing opportunities, new facilities, retooling business or ministry models, they are (Continue reading…)
July 19th, 2011 By Russell Cooper

As you know, The A Group is committed to expanding our team to meet our clients’ needs. So we’re pleased to announce a new team member who will do just that. Rodney Bowen joins us as a Senior Account Manager. “We are so (Continue reading…)
July 19th, 2011 By Maurilio Amorim

Systems, not vision, determine the sustainability of your dream. This has been a difficult lesson for me to learn, but over the years, I have met many a visionary leader whose dreams grew to a fraction of their potential because of the lack (Continue reading…)
July 14th, 2011 By Russell Cooper

We are celebrating with our partners and friends at Bayard, Inc. for accolades earned for their site CatholicDigest.com. Bayard, Inc. was recently awarded First Place in the category of “Best General Publisher Website” by Catholic Press. It was said by one of the judges, (Continue reading…)
July 11th, 2011 By Maurilio Amorim

In our pursuit of improvement, of becoming our very best, we can find ourselves always looking for the negative in every situation. As a consultant, I’m paid to figure out how to improve communication, technology, and create new and better systems. Being critical (Continue reading…)
July 6th, 2011 By Maurilio Amorim

I’m convinced you cannot use focus groups to describe a ground breaking idea. I’m usually a fan of research, but not when it comes to introducing a cutting-edge idea or new product into the market. Focus groups might be a valid way to (Continue reading…)
June 28th, 2011 By Maurilio Amorim

There’s a big difference between being easy going and being passive. The first allows you enjoy life more than someone who’s always worked up about the little things or the stuff he cannot control. Being passive is a problem. It assumes that the (Continue reading…)
June 27th, 2011 By Maurilio Amorim

‘You don’t have a brand. You are a brand.’ Those were words came out during a conversation with a client recently and have stuck with me for a while. If you’re not sure what I mean about brand, I defined it here. Corporate (Continue reading…)