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We Want to Hear From You
May 21, 2015
Hey there – it's us, the people who show up in your inbox each Tuesday and Thursday with a (hopefully) helpful email resource on topics ranging from marketing strategy to...
Are you Falling for Nonprofit Urban Legends?
May 19, 2015
I have a secret. I love old wives’ tales. My mom, a devout Christian, would often cite old wives’ tales, either because she had a love of them, or because she liked anything that...
Takeaways from Marketing United
May 14, 2015
Several weeks ago, we had the privilege of spending three days immersed in the Marketing United conference thrown by Emma. People from around nation and the world travelled to downtown...
The Native App Debate
May 12, 2015
Mobile communications is rapidly gaining on traditional desktop practices with over 60 percent of adults choosing cell phones over desktops for convenient online access and an...
Client Spotlight: NewSong
May 7, 2015
When NewSong, an award-winning Christian band known for “The Christmas Shoes” and “When God Made You”, approached The A Group for help with their website, we...
Three Takeaways from The Outcomes Conference
May 5, 2015
Several weeks ago, we had the opportunity to attend the Christian Leadership Alliance Outcomes conference in Dallas, Texas. Each year we look forward to this opportunity to learn...
Three Ways to Collaborate Smarter
April 30, 2015
Collaboration. It's a word that we don’t hear too often these days, and it's filled with Lone Rangers, of sorts. Many people are convinced they can do things alone, by...
Because We Believe
April 28, 2015
As an organization on mission, why do you do what you do? What is your dream? What do you believe God can do? ...
Client Spotlight: Studio Recording Services
April 23, 2015
Here in Music City, we understand what goes into a full studio recording: renting space, paying musicians, hiring an engineer and hours and hours of mixing. It's quite a, well,...
Time to Go Mobile? Google Says So.
April 21, 2015
You’ve heard us say that being mobile friendly is important, right? But did you know that starting today, if your site isn’t mobile friendly, you might be left out of Google...
Email Marketing 101: Part 3: Rules of Engagement
April 16, 2015
Once you’ve built a great list of committed supporters and become a master at content and design, it’s time to engage with your audience! Remember that if someone has signed up for your...
Email Marketing 101: Part 2: If You Build It, They Will Come
April 14, 2015
10…9…8…7…6…5…4…3…. Eight seconds. The length of the average human attention span. It’s a wonder we make it through the countdown each New Year, let alone lengthy emails....