In the early days of my business, I did everything.

IT. Design. Project management. Sales. Even janitorial duty.

If it needed to be done, I figured I could handle it. And for a while, I could. But eventually, I hit a wall. No matter how much I hustled, I couldn’t grow the business any further.

I was the bottleneck.

Then I heard something that changed everything:

    “Focus on doing only what you can do for your organization. Everything else—find someone else to do.”

That simple mindset shift released me from the self-bondage I didn’t realize I was in.

The Modern Leader’s Trap

Today, there’s a new kind of trap:
You learn a new tool. You master a new platform.
And suddenly, you’re neck-deep in the work—not leading.

Yes, it's important to understand the technology that drives your mission.
But don’t confuse knowing how something works with being the one who must do the work.

Ask Yourself:

•     Is this something only I can do?
•     Can someone else do this better, faster, or cheaper?
•     Am I robbing my team (and vision) of the leadership only I can provide?

Here’s the rule I live by—and teach to my clients:

    If someone else can do the task 80% as well as you—or better—you shouldn’t be doing it.

Your job isn’t to fill every role.

Your job is to create space for others to thrive.