Though you might associate rural areas with pristine nature, rolling farmland and fresh produce straight off the vine, finding high-quality, natural and organic food is actually more difficult in rural communities than in the city.

Chris Felder is doing his part to change that. Grubb’s Grocery, which opened in Jackson, TN this spring, is the area’s only full-service, locally-owned and operated natural and organic market. They work with local farms to source the best produce, fresh meat and dairy, bulk foods, natural foods, and health, beauty, pet and household products around. Grubb’s helps to provide this community with a much-needed source of healthy food and products, with the goal of eventually expanding to other rural communities.

The A Group partnered with Grubb’s to build a website for the new business. Through the site, visitors can discover Grubb’s mission, browse departments, find a checklist of what type of food is sold and not sold and apply to be a vendor. We had a great time coming alongside them to support their vision and helping create a web presence for a brand new business. Check out the Grubb’s Grocery site and learn more about this company’s great mission.

"I served as Director of Digital Media for a worldwide trade association in the music business in Nashville for over two decades. That position gave me access to and experience with some of technology's most powerful and elegant digital tools. The A Group has created one of those with TAG Tools. With it, they managed the tough marriage of intuitive form with efficient function. Not only has the platform been a pleasure to use, my business has benefited as a result."

-Chris Felder, founder, Grubb’s Grocery