Maurilio Amorim, founder and CEO of The A Group, didn’t always imagine he’d start his own marketing agency. From his humble beginnings in Brazil, to moving to the U.S., working in the business world, then working in church leadership, he unexpectedly discovered a need in an area that was being underserved: marketing for nonprofits and churches.

Through all of the ups and downs of starting his own business, he has learned countless lessons and gained invaluable wisdom.


In this blog and podcast series, “Difference Makers,” we are interviewing leaders who had a vision for something more.


When asked for his tips and lessons learned through starting a new business and leading it to its success over 20 years, he highlights four key things.


  1. Be a life-long learner

The day you stop learning is the day you stop growing. A desire to learn requires humility and curiosity, both crucial for success in an ever-changing market of marketing and technology.


  1. Fail forward

Don’t give up when you fail. Failure is inevitable, especially when you build something from the ground up, so it’s important to allow failure to teach you and not stop you.


  1. Don’t get jaded

People are imperfect. You are imperfect. Somewhere along the lines, someone will disappoint you. Maybe it’s your business partner or someone in leadership who betrays you or gives up on the dream. Or maybe someone didn’t keep their word to you. Regardless of what it is, you have to keep moving. Most often, people will not be as passionate about your dream as you are. You cannot allow people and their actions to keep you from trusting people, building teams and relationships.


  1. Always do what is best for your client/customer

At the end of the day, the people who we serve as an agency are our #1 priority. If our client’s goals are at the forefront of every decision we make for their projects or accounts, we will create strong and effective partnerships. Throughout your time building a business, it may be tempting to cut corners or find any way to make a quick dollar – but 99% of the time, that will not be in the best interest of your clients. Keep them #1, and your relationship will be long-lasting.


To hear Maurilio's full story, listen to the podcast here

5 Must-Do Non-Profit Marketing Strategies From the Pandemic.