The Power of a Small Yes

Years ago, I had a client struggling to move donors from interest to investment. They had a strong mission—but big asks weren't converting.

We changed one thing: we asked for a small yes.

Instead of asking for money, we invited people to download a prayer guide and commit to praying once a week. Within a few weeks, 30% of them made a significant pledge.

That’s the power of Commitment & Consistency.

Why It Works

Psychologically, people want to appear consistent with their past choices. A small yes today increases the likelihood of a bigger yes tomorrow.

    Petition signers often become donors
    Volunteers who show up once come back again
    Free resource users are more likely to convert

How to Use This Principle

    Start Small: Make your first ask easy to say yes to.
    Create a Path: Design a journey that moves people forward.
    Celebrate Progress: Reinforce every step they take with you.

If you want action, don’t start with a leap—start with a step.
 

Whether you're trying to grow your donor base, increase engagement, or move people to action—your first ask might be too big. Let’s rethink your strategy.

📅 Book a free discovery call

Let’s map out how a clear, consistent path of small commitments can lead to big results for your organization.