The old adage, “take a picture it lasts longer,” holds true in the wired world. Visual content is the rock star of social media.

Here are some stats about visual content to rock your world:

  • On Facebook, videos are shared 12 times more than links and text posts combined and photos are likes 2 times more than text only updates
  • On YouTube, 100 million users are taking a social action on videos every week
  • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+

*Source: M Booth and Simply Measured, 2012 study

Video, especially, is an increasingly powerful storytelling tool. If you want to boost engagement, and eyeballs, on your organization’s purpose and passion, recruit those who are passionate about your organization and/or your organization’s mission and harness that enthusiasm for a video advocacy campaign.

Launching an advocacy campaign is an effective and efficient way to create video content that’s easily cross promotable across all your social media channels.

The A Group worked with global missional organization Awana at their D6 family ministry conference booth to implement a branded advocacy video wall and strategy to interview family ministry leaders. These brief, but empowering, videos from the conference were shared on Awana’s #AwanaWorks microsite as well as a special Awana YouTube playlist. The featured ministry leaders were then encouraged to share the videos across their platforms. To see some of the videos gathered during this campaign, click here.

The visual web is here to stay. Two-thirds of the world’s mobile data traffic will be video by 2017. (Source: Neomobile) Instagram jumped on the video bandwagon, adding video this summer on the heels of Vine, Twitter’s six-second video publishing app that now has more 24 million users worldwide. (And it just launched in January 2013!)

Think video advocacy as you plan your social media marketing efforts. You don’t have to be a Hollywood director to spotlight your community’s biggest fans.


8 Social Media Best Practices 8 Social Media Best Practices