Want More Clients or Donors? Do This First

I became a Christian at a youth camp in Brazil. I was a teenager, excited—but honestly, a little lost. Back then, there were no text messages, no podcasts, and certainly no YouTube devotionals. If you wanted to grow in your faith, someone had to show up for you.

For me, that someone was Cesar.

Cesar was one of the camp counselors, and after we got back home, he didn’t disappear. He showed up at my house multiple times a week. He’d sit with me, pray with me, hand me Bible passages to read, and most importantly—he made me feel seen.

He didn’t push. He didn’t preach. He just showed up consistently.

It’s because of Cesar that I got involved in my local church. And it’s because of that church involvement that I eventually went to seminary.

That’s the power of consistent presence.

Marketing Works the Same Way

I’ve said this before, but it bears repeating: marketing is not about the one big campaign or the flashy video. It’s about consistency.

Whether you're trying to nurture a lead, win over a donor, or guide someone to trust your organization—it’s the steady, intentional follow-up that builds trust and drives action.

Too many organizations make a strong first impression and then disappear. That’s like saying “yes” at camp but never getting a follow-up visit from someone like Cesar.

The lead goes cold. The spark dies. The moment is lost.

Show Up Before They’re Ready

Most people don’t make a decision the first time they hear about you. It’s the second email. The third touchpoint. The handwritten note. The free resource. The personalized message.

And when you do this right—when you keep showing up in helpful, human ways—something shifts.

The lead becomes a donor.
The prospect becomes a client.
The stranger becomes part of your mission.

Just like I became part of the Church because Cesar didn’t give up.