Maggie Nielsen: Growing Purse Strings
In this conversation, Maggie Nielsen, co-founder of Purse Strings, discusses the importance of empowering women in financial decision-making. She shares the inspiration behind Purse Strings, a platform designed to connect women with financial, legal and other professionals who understand their unique needs.
The discussion covers the challenges women face in the financial industry, the importance of building trust, and the future aspirations of Purse Strings as they aim to become a household name in financial and legal education and support for women.
Chapters
00:00 Empowering Women in Finance
02:55 The Need for Change in Financial Services
05:34 How Purse Strings Works
08:27 Building Trust with Women
11:16 Marketing Strategies for Growth
14:00 Future Aspirations and Opportunities
16:56 Life Events Driving Financial Decisions
19:13 Lessons Learned as a Founder
21:54 Overcoming Challenges in the Financial Sector
23:25 The Importance of Timely Communication
26:02 Conclusion and Call to Action
