Social media changed the landscape for nonprofits, opening a new world for engaging and effectively reaching benefactors, volunteers and donors. Gone are the days of relying only on postcards, flyers and donor letters. The world is digital, and we rely on our mobile devices for everything from finding a restaurant to finding a charity to support.
While new technology and new tools frequently change the digital landscape, one thing remains the same: social media is a critical component for your organization’s marketing strategy.
Not sure where to start? Facebook continues to stand strong as the largest social media platform in the world, with 2.23 billion monthly active users. That’s almost one third of the world’s population! With so many versatile tools within one platform, from Facebook Stories to Facebook Live, it’s the ideal channel for creating meaningful content and is used by more marketers — 69 percent — than any other digital platform.
It’s also worth noting that today’s audience is increasingly mobile — 94 percent of Facebook users access the app via mobile device. The other prominent players in the social media landscape are YouTube, owned by Google, and Instagram, purchased by Facebook in 2012. Instagram is the second most important social platform for marketing behind Facebook. A significant 69 percent of marketers plan on increasing their Instagram organic activities over the next 12 months.
If you’re not optimizing social media as part of your nonprofit’s marketing strategy, you should be! Whether you are educating followers about your organization’s mission, recruiting volunteers or requesting donations, social media is the ideal tool for sharing your story.
Are you ready to learn about the latest and greatest in the social landscape as it relates to your nonprofit's growth? Click below to receive your very own copy of our new FREE download: 8 Social Media Trends Your Nonprofit Should Know in 2019.