Micro-Influencers: Use Them to Grow Your Organization InboxBy Maurilio Amorim
Influential marketing works. But it can be expensive. Very expensive. It’s reported that Kim Kardashian charges between $670,000 to one million per post. Ouch.
But don’t give up on the influential strategy yet. Enter the micro-influencers.
These influencers have between 1,000 to 1000,000 followers and are usually very focused on their niche.
Micro-influencers are affordable, and the right relationship with a micro-influencer can help the outreach of your organization.
However, negotiating a partnership with micro-influencers and drafting a contract with them can be tricky. In this post, I will share some tips on negotiating a successful project with micro-influencers and draft a contract that protects both parties.
Clearly define your goals: Before reaching out to micro-influencers, it's important to have a clear understanding of what you want to achieve with your influencer marketing campaign. Are you looking to increase brand awareness, drive sales, or promote a specific product? Having clear goals in mind will help you determine the right influencers to reach out to and what type of content you want them to create.
Research your influencers: Not all influencers are created equal, and it's important to find micro-influencers who align with your brand and have engaged audiences. Take the time to research potential influencers, look at their engagement rates, and assess the quality of their content.
Be transparent with your expectations: When reaching out to micro-influencers, it's important to be transparent about your expectations. Be clear about the type of content you want them to create, the time frame for the project, and any compensation you are offering. This will help ensure that the influencer is on the same page as you and prevent any misunderstandings down the line.
Be flexible: Micro-influencers often have smaller followings and less experience working with brands. It's important to be flexible and open to negotiation. They might not have the same resources as bigger influencers, so you should be open to creative solutions that work for both parties.
Set clear guidelines: Once the partnership is agreed upon, it's important to set clear guidelines for the influencer. Provide them with brand guidelines, messaging, and any specific instructions for the content they will be creating.
Be respectful and give them creative freedom: Remember that micro-influencers are experts in their niche, and they know their audience better than anyone. Give them creative freedom to produce content that resonates with their followers.
Draft a contract: To protect both parties, it is important to have a written agreement in place that outlines the terms of the partnership. The contract should include details such as compensation, deadlines, deliverables, and the rights and responsibilities of both parties. It's also important to include a clause that covers confidentiality and intellectual property rights.
Measure the results: Once the project is completed, measure the results. Analyze the engagement rates, track the sales, and assess the overall impact of the campaign. This will help you determine the effectiveness of the partnership and make adjustments for future campaigns.
Working with micro-influencers can be a great way to drive brand awareness, sales, or overall growth. However, it's important to approach the partnership with a clear understanding of your goals, research your influencers, and be transparent and flexible in your negotiations.
By following these tips, you can negotiate a successful project with micro-influencers that benefits both you and the influencer and protect both parties with a written agreement.