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The A Group
2020 Marketing Trends
January 15, 2020
When we were all kids and imagined the year 2020, I would bet we all had thought we’d have flying cars and robotic maids who clean our houses by now (well…we sort of do have robots who...
Last Minute Fundraising Tips for End-of-Year Giving
December 18, 2019
30% of all giving occurs in December. Do you want to hear a more surprising statistic? ...
Giving Tuesday Happened: Now What?
December 4, 2019
Black Friday came and went. Cyber Monday deals helped us complete our Christmas gifts. And Giving Tuesday was hopefully an encouraging day for your nonprofit as people pitched in for the...
4 Ways to Step Up Your Creativity
October 30, 2019
Churches and nonprofits seem to have a constant pressure to always be on the leading edge of creativity. You feel like you have to have the most eye catching social media post, the most...
2020 Marketing: Part 1
October 23, 2019
How is your nonprofit doing with its marketing efforts? Sadly, just being on Instagram and having a pretty website just doesn’t cut it anymore in this everchanging world of technology and...
The One Thing Every Team Must Have
October 17, 2019
If I were to ask you what characteristic must be present for any relationship to be successful, you might say things like… ...
How to Tell a Compelling Story For Your Brand
October 9, 2019
What would you say is your favorite movie? While we all have different opinions on what our go-to film is, there is likely one consistent among them all: compelling storytelling. ...
What Is Brand Messaging & Why Does It Matter?
October 2, 2019
We talk about “messaging” a lot around The A Group, in our blog posts and on our podcast. While we understand and value its crucial role and the value it brings to organization’s...
4 Ways to Avoid Mission Creep
September 25, 2019
Nonprofit mission creep- what is it? You may be unfamiliar with the terminology, but you are likely very familiar with the definition. Mission creep happens when a nonprofit strays beyond...
Welcoming Your Church Guests with Excellence
September 18, 2019
You’ve heard it said that you can never make a second first impression– and it’s so true. ...
5 Ways to Minimize Card Testing Fraud on Your Nonprofit's Donation Page
September 11, 2019
The Credit Fraud Problem ...
Is Your Target Market Actually Listening?
September 5, 2019
Do you know who your target market is? If you answered "yes," how many audiences you have? What are each of their unique characteristics? Do you know what types of messages they respond...