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The Ignorance Principle. The Power of What You Don't Know.
October 26, 2023
During a recent visit to the gym, I had a profound conversation that left me pondering the idea that ...
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The Istanbul Epiphany. How Digital Marketing Can Work Across Cultures
October 19, 2023
Last week, I had the privilege of leading an international digital marketing strategy workshop in beautiful Istanbul, uniting professionals from 12 different countries, including South...
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Meet Jeff: A Green Beret Shaping the Future of The A Group
October 5, 2023
I met Jeff Learned early this year during an intense Krav Maga class (an Israeli self-defense martial art). After the class, I hoped that Jeff would be on my side if I were ever in a...
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Roots of Resilience: What Growing Up in a Brazilian Household Taught Me About Business
September 28, 2023
"I was fresh out of college, and that first job experience taught me how entrepreneurship worked," said the man on a podcast about how he built his large business. ...
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The Latest Apple Armageddon: How IOS 17 is Going to Derail Marketing
September 21, 2023
Ah, the tech industry's favorite party pooper—Apple's IOS updates. If you're a marketer, you probably remember where you were when IOS 14.5 rolled out. Maybe you were sipping your...
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Dodge Hiring These Culture-Destroyers Like You Dodge Meetings
September 14, 2023
Trust me, I've been around the office block a few times and made the rookie mistake of hiring what I can only describe as real-life soap opera characters. No scriptwriter in Hollywood could...
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Surviving Chaos: How Resilience Became My Lifeline
September 7, 2023
To the resilient leaders, business owners, and entrepreneurs: You already know that the path to success isn't a straight line; it's more of a jagged ascent with peaks, valleys, and...
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How I Use AI Tools to Supercharge My Productivity
September 5, 2023
As debates swirl around the potential benefits and drawbacks of generative AI, I'm not waiting on the sidelines. I've been actively incorporating AI technologies into my daily routines, and...
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How One Piece of Advice Changed My Company's Direction
August 24, 2023
I remember it like it was yesterday. Early in the days of The A Group, I was eager to make my mark, willing to go the extra mile, and often, that meant offering my strategic advice for free...
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Why Good Ideas Often Die: A Lesson for Leaders
August 10, 2023
Every leader has that 'what if' moment, a missed opportunity that lingers in their mind, reminding them of the fragile balance between risk and reward. ...
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How to Spot a Deceptive Person Before It's Too Late
August 3, 2023
I'm an extrovert, and I naturally gravitate toward people. My innate instinct is to discover common ground, connect, and build relationships. It's a quality that's helped me professionally...
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Confessions of an Entrepreneur: 8 Mistakes That Shaped My Journey
July 27, 2023
When I was 12 years old, and my sister was 11, we packed the four oil paintings we had done over a few days on an early Sunday morning and headed to the downtown park to sell them. It was...
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