Client Spotlight: Bethel World OutreachBy Kristen Shoates
Bethel World Outreach Church, a multi-ethnic, multi-generational church with congregations across the United States, needed a new website to better reflect is unique brand and reach more people. With congregations in Brentwood, TN, Arizona, Ohio and Texas, they needed a consistent web presence to represent their multiple campuses as well as a content management system that made it easy to post new content and easily update the website.
The A Group partnered with Bethel World Outreach to redesign and rebuild their site on TAG Tools, our proprietary content management system. One key feature of the site's design is an image of multi-ethnic praying hands that had become a key branding image for Bethel. Having won awards for the image and aleady using it across all marketing materials, Bethel was seeking a way to display it prominently on the website without confusing the brand or cluttering its message. We carefully determined the best way to incorporate the hands into the site, using the strong image to compliment the design and solidify Bethel's branding.