In the early days of The A Group, I had a sales tactic I thought was smart: I offered free strategy in order to earn the implementation. ... read more

When I started The A Group over twenty-five years ago, marketing looked a lot like standing on a rooftop with a megaphone and hoping the right people happened to be walking by. ... read more

A few months ago, I ran an experiment. I asked one of our AI tools to write a donor appeal for a nonprofit client. ... read more

The cost of living keeps going up. ... read more

I’ve fought perfectionism my whole life. ... read more

A well-crafted, emotionally resonant appeal letter still matters. Here are 5 reasons it is the anchor piece around which we build digital touches like social media, text messages, emails,... read more

One of the hardest shifts we need to make as professionals and leaders is challenging the limiting beliefs we’ve quietly accepted as truth. ... read more

December should be your best giving month, by a large margin. Last year, donors in the US gave $177 billion in December alone. How much of that money did your organization receive? Could... read more

Back in my early agency days, I had a designer who was brilliant with QuarkXPress (remember that?). He could do layouts faster than anyone I’d ever seen. But then InDesign came... read more

I remember creating my first online giving form back in 1999. It was a simple, unsecured page on my church’s website for a building campaign. My boss looked at me and said, “This is a... read more

This morning, I noticed something printed on the cover of my overnight oats: “Start even if you don’t know how.” ... read more

I’ve learned this lesson over and over. It’s one of those truths that keeps showing up in my life—often at the most inconvenient times. It’s simple, almost too simple, which is why... read more