Letting go of an employee is never easy, but knowing when it's time to make that decision is crucial for the health of your organization. I've seen leaders, myself included, fall into the... read more

Did you know that nearly 30% of annual donations in the U.S. are made in December, with 10% coming in the last three days of the year? ... read more

In my 25+ years of working with nonprofits, churches, and businesses, I've seen many fundraising, marketing, and communication strategies come and go. But one approach has consistently... read more

One of the most significant issues I see while doing a communication audit for churches or nonprofits is the misalignment between the communications and development teams. And frankly,... read more

I often hear this phrase: "We have a list of people who just want free stuff. These people are not donors." ... read more

Meta has recently launched a new feature called "Audience Segments" in the Meta Business Suite, designed to help you better target and analyze your marketing efforts on Facebook and... read more

In the life of any organization, crises are inevitable. For nonprofits and churches, effective crisis communication is not just about managing a situation; it's about maintaining trust,... read more

Every nonprofit should understand the profound significance of the first donation. But in my three decades of experience with fundraising, not many do. ... read more

I recently heard from clients and friends that some of their pages, which used to get a lot of organic traffic from Google searches, are suddenly not getting any. It's frustrating, right?... read more

I have a love/hate relationship with Meta ads. When they work, they work exceptionally well. But sometimes, they stop working, and it’s back to square one. ... read more

Losing a job can be a devastating blow. The immediate reaction is often one of self-preservation: How will I feed my family? Will I lose my house? Is this the first step to homelessness? ... read more

I am often asked about digital marketing for nonprofits. Does it work? Should I do it? ... read more