Do people even pay attention to letters they receive from non profits and ministries? Has direct mail run its course? Some say so, but we say… if you’re seeing profitable donations coming in from your direct mail efforts, don’t stop.
NOW, we all agree that many direct mail pieces often leave a lot to be desired, so instead of declaring the entirety of direct mail dead, let’s focus on improving it. Putting together a brilliant direct mail appeal requires a lot of steps and great attention to detail, and sometimes really important elements get skipped over—we get it.