When it comes to online marketing, there's no doubt that measurement is a must. Gone are the days of "if you build it, they will come", and marketers and tech gurus alike must be able to track audience behavior and adapt their web presence to get desired results.
Tools like Google Analytics provide a wealth of data, and in true 1984 fashion, we can now know who is coming to our site, where they're coming from, where they're going, how long they're staying, and what they're searching for to get there. Accessing the data is easy, but understanding it can be a bit more challenging. With the level of information and complexity of Analytics, the search for clues to your audiences' wants and needs sometimes feels like it takes a bit of detective work.
Never fear, Sherlock. Our Google Analytics Cheat Sheet walks you through how to easily find and interpret the most important audience info for your organization. Download the free guide today, and get the data you need to make strategic decisions and get results.