A recent Hubspot survey of more than 9,000 small-to-medium-sized nonprofits in the U.S. and Canada revealed that:
98 percent of nonprofits are on Facebook.
48 percent of nonprofits believe social media is very valuable.
Despite this, many nonprofits do not have an official social media policy.
It’s time to get serious, folks!
It’s not a question of if, but when and how your staff and volunteers are using social media. In addition to your process for posting to your official organization social media accounts, it's important to think about what type of guidelines you want to provide employees and representatives of your organization for posting to their personal accounts. With everything being publicly available online, if people are posting about your organization, it should be done responsibly and respectfully.
To help you get started, we’ve designed this checklist of 10 critical things to consider when drafting your organization’s social media policy. Download the free guide below to get started!