In my line of work, there's nothing more rewarding than watching my clients succeed. That's especially true when working in the nonprofit sector, where success isn't measured in dollars and cents but in their impact on the people they serve.

One of my clients, Scott Wylie, recently shared a post detailing the progress his nonprofit organization, Wisdom International, has made in its fundraising efforts.

Reading his words filled me with pride, not just for the part my team and I played in helping Wisdom succeed but for the commitment and hard work Scott and his team invested in their cause.

I would like to reflect on their journey and delve into the key strategies they employed to achieve this significant growth.

A Compelling Success Story

To give you a sense of the progress Scott's organization has made, here are a few key highlights:

  • For seventeen consecutive months, they've experienced an increase in their month-over-month donor count.
  • Their donor retention rate has increased by 11% over the past 24 months.
  • They've achieved a donor acquisition rate of 17%.
  • Their total giving grew by 25%.

This is indeed an impressive trajectory, especially in the challenging realm of nonprofit fundraising.

How Did They Do It?

Scott outlines five main strategies that underpin their success:

Partnering with Experts

They recognized that they needed support to grow and streamline their operations, so they sought help from industry experts. As part of our work together, we have expanded their contact list, revamped their communications strategy, and improved their donor acquisition and retention efforts. Scott and I have coaching calls regularly, and my team has worked both in the digital acquisition funnels and developing a dynamic website for their nonprofit.

Building Relationships

Relationship-building has been a crucial part of their strategy. They have made a conscious effort to improve their interactions with their donors and have renewed their focus on fostering genuine relationships with every one of them.

Consistent Communication

As their contact list grew, so did their need for a robust communication strategy. They've kept their partners informed and engaged by implementing regular email updates and a monthly magazine.

Improving Quality

To keep their content fresh and engaging, Scott and his team invested in enhancing the quality of their content across all platforms. This included everything from their website to podcasts and monthly magazine to social media posts.

Overcoming Misconceptions

Scott's organization also worked hard to clear up misconceptions about its funding structure. They learned that some people believed they received funding from a large church due to their president's dual role as a pastor. In response, they took steps to communicate more clearly about their financial needs as an independent, self-funded ministry.

The Road Ahead

Scott's organization has made incredible strides, but they're not resting on their laurels. Scott finishes his post by stating, "Ultimately, the financial sustainability of my organization depends upon God's blessing. But God often works through our efforts. I believe the steps we've taken have propelled us forward."

This journey is a testament to the power of strategic planning, continuous learning, and the commitment to fostering genuine relationships. It underlines the importance of partnering with experts, improving quality, and addressing misconceptions. I look forward to continuing to support Scott and his organization in their mission, and I am confident they will achieve even greater success in the future.

Here's to the power of persistence and the impact nonprofits like Scott's can make with a solid strategy and a dedicated team. Their story is an inspiring example to other nonprofits navigating the challenging yet rewarding path toward sustainable growth.


P.S. Excited to kickstart your organization's growth journey? Don't wait any longer! Schedule a call with me. Let's find out if we're the perfect team to make your vision a reality. Get ready to transform your future! Reach out to me here