Everyone wants an app because it’s the cool thing to do. We get it. But why waste your money if you don’t actually need one? Here’s what we think… If you aren’t coming up with the new hot social platform or introducing a revolutionary game, you probably shouldn’t be using your resources to build out an app. In fact, it could a grave waste of time and money. But we’ll let you decide for yourself. See if you can pass the Do-You-Need-An-App test!
Anyone can come up with endless reasons for why they should have an app for their organization. But we have discovered that most of those reasons can be fulfilled with a mobile-friendly site. So before you take $150,000 or more out of your budget to build an app, reconsider whether you actually need one and whether users will actually download and interact with it.