Ground Zero creates high energy, positive cultural experiences for teenagers to connect within a safe and inviting environment. Based in Myrtle Beach, South Carolina, Ground Zero puts on fun events such as concerts, the annual Dragon Boat race, and other social events that allow teenagers to establish authentic relationships with one another, with Christian adults and mentors, and ultimately, with God. Having recently purchased and renovated a historic-theater-turned-music-venue, Ground Zero approached The A Group to help them create a fresh brand look and marketing strategies to reach their youthful audience.
The A Group developed a comprehensive marketing plan for Ground Zero that included street team campaigns, radio promotions, the use of modern apps and mobile marketing, and other tactics tailored to reaching teenagers. We also updated the Ground Zero logo, messaging and brand positioning to give them a culturally relevant look and feel. Finally, we built a brand new website to reflect the new brand.
"Working with the A Group has been a wonderful experience for our ministry and staff", said Jenny Wilburn, Ground Zero Creative Director. "Not only was the end result better than we imagined but the process of getting there was enjoyable and painless. Through out the development of our website the A Group team responded to our (many) questions in a timely manner and with true thoughtfulness. Their team also took a significant amount of care to ensure that we fully comprehended each stage of development during the project.
We knew that a new and fresh website was going to play a vital role in our ability to reach our target audience of teenagers. We also knew that a new website was going to be a significant investment for our small nonprofit ministry and that we had one chance to select the right team to walk with us. I believe that we found the perfect marketing and technology partner in The A Group."
The combination of powerful branding, marketing and technology has allowed Ground Zero to break new ground in their work of reaching young people with the Gospel.