Even with the many template options, there are many times that the best option for a blog is a custom design. And while the term "blog" used to refer to an online journal, blogs have now become a portal to your full site. Your "blog" site may include a store, media, events calendars and galleries.
Whether you're running a dog grooming business or giving parenting advice, one size does not fit all. Custom blog development should start with the strategic question, "What do we ultimately want visitors to do?" and then create an online experience that uniquely expresses the individual's or organization's personality and drives conversions.