Reach Youth Global, formerly Elevare, has been impacting the lives of children and youth around the world for more than a decade. As the organization prepared to move into a new season of ministry, it needed an updated name and brand that more clearly defined what it did. The A Group partnered with RYG to create the new Reach Youth Global name and brand, creating a platform that will allow RYG to reach a larger audience, connect with more donors and impact more lives.
The A Group partnered with Reach Youth Global to develop a strategic marketing plan for launching the new brand to a wider Christian audience. The plan covered prelaunch and launch tactics to help the organization make a splash, as well ongoing marketing, communications and donor development strategies. We are continuing to work together to implement the plan, providing web, design, social, content and donor management support.