Lunch & Learn
TAG Tools 4
The A Group
How to Create a Giving Tuesday Campaign
September 29, 2021
Five tips to help you harness the power of #GivingTuesday and make a real impact for your organization.
What's a Growth Plan and Why You Need One
September 16, 2021
When things go well you are the hero. When things falter, you get the blame. But regardless of where you are, as a leader, you will always bear the responsibility for the well-being of your...
If You Are Stuck This Might Help
September 8, 2021
I know you want to do something meaningful with your life and career. Who doesn’t? But you are finding it hard moving forward with so many obstacles (hello past 18 months!). So you need...
Do this if Your Nonprofit Social Media Strategy Is Not Working
August 25, 2021
I can almost guarantee your nonprofit social media strategy is not working. You want to reach people with that viral post or video, but nothing happens no matter how hard you try. Don’t...
5 Donor Strategies to Grow Your Funding.
August 11, 2021
Funding is at the heart of every organization, especially nonprofits and churches. Without money, there is not much you can accomplish. ...
How to Create a World-Class Tagline
August 5, 2021
Your tagline is one of the most important parts of your brand identity. These are memorable and transferrable statements that usually accompany your logo. They tell your audience what you...
3 Traffic Funnels You Should Use
July 28, 2021
Funnels are everywhere. It seems like every product and service sold online is part of a funnel. While funnels are no doubt an effective sales strategy, building a funnel can be...
When Should You Rebrand?
July 21, 2021
Hey there, Maurilio here. ...
What You Should Know About Online Giving in 2021
July 14, 2021
Not even a global pandemic was able to stop the spirit that drives American generosity. ...
When to Learn New Skills vs When to Outsource
July 7, 2021
I'm a lifelong learner, which to me means that I am constantly learning new skills. And for those of us who work in nonprofits or churches, the temptation to do all the things is even more...
The New Rules of Content Strategy
June 30, 2021
If you have marketed anything in the past decade, you know that content strategy has been one of the best, if not the best, strategy to grow just about anything. The idea behind your...
Crisis Communication: What to Do When Things Go Wrong
June 23, 2021
Recently I have been helping a client with crisis management, specifically as it relates to communication. In this case, there was a dispute between the board of directors and the...