Rebranding is a significant step for any nonprofit, church, or business organization. It involves much more than a new logo or name. It's about reshaping perceptions and aligning with your... read more

Early in my career, I was very intentional about hiring for character and competence. No one wants to work with a scoundrel, someone who couldn't pull their weight, or both. ... read more

AI is not new. Machine learning has been around in one form or another for decades. It has just become popular with the release of consumer products like ChatGPT, Midjourney, and many... read more

In today's digital landscape, churches are increasingly challenged to reach new members and engage with their community online effectively. ... read more

I had to learn this lesson the hard way. Early in my career, every communication I crafted focused on getting the person receiving it to help solve my organization's problems. Everything... read more

Nurturing new leads is one of the most important aspects of any campaign, especially if you are working with an expensive product with a long sales cycle or finding new donors for your... read more

My fascination with marketing started at an early age. Even as a child, I studied magazine ads, TV commercials, and billboards to figure out what human motivation they were tapping into. ... read more

I recall signing up for Twitter, now known as X, in its early days, having stumbled upon it in a Newsweek magazine. It was a quaint digital experiment then, a means for like-minded... read more

[I have a gift for you at the end of this post!] ... read more

In the ever-evolving landscape of digital marketing, the power of influencer marketing has become increasingly apparent. Gone are the days when "endorsements" were the exclusive domain of... read more

Years ago, I was in energizing talks with a major Christian Publisher's leadership. Amazon was emerging, poised to disrupt publishing, yet direct-to-consumer sales were taboo for... read more

In today's digital age, where every click could lead to a potential conversion, the importance of a well-crafted landing page cannot be overstated. ... read more