Meta has recently launched a new feature called "Audience Segments" in the Meta Business Suite, designed to help you better target and analyze your marketing efforts on Facebook and... read more

In the life of any organization, crises are inevitable. For nonprofits and churches, effective crisis communication is not just about managing a situation; it's about maintaining trust,... read more

Every nonprofit should understand the profound significance of the first donation. But in my three decades of experience with fundraising, not many do. ... read more

I recently heard from clients and friends that some of their pages, which used to get a lot of organic traffic from Google searches, are suddenly not getting any. It's frustrating, right?... read more

I have a love/hate relationship with Meta ads. When they work, they work exceptionally well. But sometimes, they stop working, and it’s back to square one. ... read more

Losing a job can be a devastating blow. The immediate reaction is often one of self-preservation: How will I feed my family? Will I lose my house? Is this the first step to homelessness? ... read more

I am often asked about digital marketing for nonprofits. Does it work? Should I do it? ... read more

Effective communication with donors and stakeholders is crucial in nonprofit organizations. A Case for Support is one of the most powerful tools at your disposal. ... read more

Rebranding is a significant step for any nonprofit, church, or business organization. It involves much more than a new logo or name. It's about reshaping perceptions and aligning with your... read more

Early in my career, I was very intentional about hiring for character and competence. No one wants to work with a scoundrel, someone who couldn't pull their weight, or both. ... read more

AI is not new. Machine learning has been around in one form or another for decades. It has just become popular with the release of consumer products like ChatGPT, Midjourney, and many... read more

In today's digital landscape, churches are increasingly challenged to reach new members and engage with their community online effectively. ... read more