Lunch & Learn
TAG Tools 4
The A Group
When to Learn New Skills vs When to Outsource
July 7, 2021
I'm a lifelong learner, which to me means that I am constantly learning new skills. And for those of us who work in nonprofits or churches, the temptation to do all the things is even more...
The New Rules of Content Strategy
June 30, 2021
If you have marketed anything in the past decade, you know that content strategy has been one of the best, if not the best, strategy to grow just about anything. The idea behind your...
Crisis Communication: What to Do When Things Go Wrong
June 23, 2021
Recently I have been helping a client with crisis management, specifically as it relates to communication. In this case, there was a dispute between the board of directors and the...
How to Sell Your Board (Or Boss) On a New Idea
June 16, 2021
"How do I convince my board to try new ideas and technology?" That is one of the most popular questions I get. It's often the young staff from nonprofits, businesses, and churches wanting...
4 Branding Mistakes You Should Avoid At All Costs
June 9, 2021
Your organization's brand is more important than you might realize. Branding is not the "voodoo of marketers" but the total impression of everything you are as an organization. In a...
The Big Lie of Digital Marketing
May 26, 2021
I hear it often: "All we need are some Facebook or Google ads and a simple shopping cart or donation page and our digital campaign should be set." ...
3 Dynamics You Need to Master Before People Will Engage You
May 19, 2021
Telling a better story about you and your organization is good. But it is not enough. For people to engage with you in a meaningful way, they need to go through 3 different stages of...
Now You Can Monetize Your Podcast Without Using Ads
May 5, 2021
A podcast has been a tool for discovery, brand development, and audience engagement, but monetizing is not what podcasts have been used for, unless you have a massive audience and sell ads...
2 Simple Features Every Website Should Have
April 28, 2021
While there are many crucial components to create an effective website (imagery, messaging, calls to action, etc.), there are two things that you need to make sure you focus on before...
5 Ways to Improve Your Messaging
April 21, 2021
What would you say is your favorite movie? While we all have different opinions on what our go-to film is, there is likely one consistent among them all: compelling storytelling. ...
YouTube Shuts Down Nonprofit Channel: Could You Be Next?
April 14, 2021
YouTube, with no explanation but the usual "violated our guidelines" form, shut down a client's account. ...
Questions You Must Answer Before Starting a Marketing Campaign
April 7, 2021
Most marketing campaigns don’t do well. They fail to deliver the expected or hoped-for results. While there are several factors that can derail a marketing campaign, there are four main...