On a call today, an entrepreneur said something that stuck with me: “I win, learn, but never lose.” ... read more

In the early days of my business, I did everything. ... read more

I became a Christian at a youth camp in Brazil. I was a teenager, excited—but honestly, a little lost. Back then, there were no text messages, no podcasts, and certainly no YouTube... read more

A few days ago, I reviewed a website that looked... fine. ... read more

Her name was Mrs. Dilbeck, and I made it my mission to make her smile. She never did. ... read more

The Power of a Small Yes ... read more

We’ve already unpacked authority (trust) and scarcity (urgency) in this series on psychological triggers. Today, we’re diving into something that might seem soft—but is actually a... read more

In this series, we are exploring how to use different psychological devices to help motivate people to act. If authority builds trust, scarcity builds urgency. It’s the nudge that moves... read more

If social proof is about what others say about you, authority is about what you say—and how confidently you say it. It’s one of the most powerful psychological triggers because people... read more

Humans are wired to seek validation from others. We look to the actions and opinions of those around us to guide our decisions—whether it’s choosing a restaurant, donating to a cause,... read more

Humans are wired for fairness and social exchange. The principle of reciprocity, one of the most powerful psychological triggers in marketing, states that when someone gives us something,... read more

I learned English as an adult and got a master’s degree in literature. I was taught to write long, well-crafted sentences in page-long paragraphs. ... read more