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The A Group
5 Reasons Your Church Brand Messaging Isn't Working
October 21, 2020
As a church, you might not think of yourself as a “brand.” After all, you exist to glorify God – not yourself. ...
10 Things Every Church Website Should Have
October 14, 2020
We’ve all heard the phrase, “Church is more than a building,” and this year, that feels truer than ever. Since the onset of Google searches and mobile phones, more and more people...
What Makes You Stand Out?
October 8, 2020
As a nonprofit, there are multiple challenges that you face in your quest for sustained growth and larger impact. ...
The Anatomy of the Perfect Instagram Profile
September 23, 2020
We all know that social media is a crucial tool for communicating. And for nonprofits and ministries, it can also be a tool for sharing your stories of impact and making donation asks. Each...
5 Types of Leaders (And How Each is Impacted By the Pandemic)
September 16, 2020
I’m sure, as a leader, you’ve taken many personality tests to determine strengths, weaknesses and unique differentiators. These types of assessments help us to understand a more...
Free Download: 5 Must-Do Marketing Strategies That Have Emerged from the Pandemic
September 9, 2020
DISCOVER THE TACTICS CHANGING THE GAME FOR NONPROFITS ...
4 Daily Habits to Help You Reach Your Goals (even amidst a pandemic)
September 3, 2020
Here at The A Group, we love being students of industry experts to ensure we’re growing and evolving as people and as an agency. This week we stumbled on one of our favorite leadership...
Cultivating Compassion and Inclusivity in Your Organization
August 26, 2020
Inclusivity needs to be a real part of the story of your organization and not a mere marketing tool. ...
How to Best Lead Your Staff During Uncertain Times
August 19, 2020
Who would have ever saw this coming? It’s almost impossible to prepare yourself or your organization for what we have encountered over the past few months. And as a leader of any kind,...
Why Audience Engagement Is Not "Business as Usual"
July 1, 2020
If you are a nonprofit, ministry, or sell goods or services for profit, you have what we call “an engagement cycle” with your consumers/followers/donors/audience. And regardless of...
Top Nonprofit Accounting Mistakes to Avoid
June 17, 2020
Is your nonprofit’s accounting in tip-top shape? If it’s not, you’re likely risking inefficient use of resources, and basing crucial decisions on inaccurate information. ...
How to Know What to Start, Stop, and Continue Doing as an Organization
June 10, 2020
Have you ever completed the Start/Stop/Continue exercise with your team? ...