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How to Turn Email Opt-Ins into Loyal Donors
August 8, 2024
I often hear this phrase: "We have a list of people who just want free stuff. These people are not donors." ...
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Discover Meta’s New Secret Weapon for Targeting Your Audience
August 2, 2024
Meta has recently launched a new feature called "Audience Segments" in the Meta Business Suite, designed to help you better target and analyze your marketing efforts on Facebook and...
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Crisis Communication for Churches and Nonprofits: Navigating Challenges with Integrity
July 25, 2024
In the life of any organization, crises are inevitable. For nonprofits and churches, effective crisis communication is not just about managing a situation; it's about maintaining trust,...
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The Psychology of the First Donation: Why It Matters More Than You Think
July 18, 2024
Every nonprofit should understand the profound significance of the first donation. But in my three decades of experience with fundraising, not many do. ...
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Want More Traffic from Google? Here’s How to Create “Helpful Content"
July 11, 2024
I recently heard from clients and friends that some of their pages, which used to get a lot of organic traffic from Google searches, are suddenly not getting any. It's frustrating, right?...
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What's New in Meta Ads & The Impact on Your Campaigns
July 3, 2024
I have a love/hate relationship with Meta ads. When they work, they work exceptionally well. But sometimes, they stop working, and it’s back to square one. ...
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How to Lose Your Job and Gain Your Life
June 27, 2024
Losing a job can be a devastating blow. The immediate reaction is often one of self-preservation: How will I feed my family? Will I lose my house? Is this the first step to homelessness? ...
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How Nonprofits Can Use Digital Funnels to Grow Their Donor List
June 20, 2024
I am often asked about digital marketing for nonprofits. Does it work? Should I do it? ...
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Why Your Organization Needs a Case for Support
June 13, 2024
Effective communication with donors and stakeholders is crucial in nonprofit organizations. A Case for Support is one of the most powerful tools at your disposal. ...
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Time to Rebrand? Five Indicators Your Organization Needs a New Identity
June 6, 2024
Rebranding is a significant step for any nonprofit, church, or business organization. It involves much more than a new logo or name. It's about reshaping perceptions and aligning with your...
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The 3 Cs of Hiring: Why Competence, Character, and Chemistry Matter Equally
May 30, 2024
Early in my career, I was very intentional about hiring for character and competence. No one wants to work with a scoundrel, someone who couldn't pull their weight, or both. ...
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Using AI to Grow Your Nonprofit or Church
May 23, 2024
AI is not new. Machine learning has been around in one form or another for decades. It has just become popular with the release of consumer products like ChatGPT, Midjourney, and many...
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