Lunch & Learn
TAG Tools 4
The A Group
7 Marketing Tactics Every Church and Nonprofit Should Know in 2020
March 8, 2020
Marketing Tactics for Churches and Nonprofits You Should Be Using in 2020
Why Your Marketing Campaign Is Not Working
March 4, 2020
A lot of marketing campaigns waste money. Why? Because most marketing campaigns start at the wrong place. They start with tactics without first establishing the strategy. After 20 years of...
Why Younger Leaders Are Leading Faster Growing Organizations
February 26, 2020
“Young leaders are leading faster growing organizations.” After reading an article featured on Carey Nieuwhof’s blog, we thought we’d dive in and learn a little more about this...
How to Measure the ROI of Your Marketing Efforts
February 19, 2020
How do you know your investment in any marketing efforts is paying off? Most people refer to ROI, or return on investment as being tied to results. While it’s partially true, it’s not...
How to Increase Your Email Open Rate
February 13, 2020
Email is your best friend, isn’t it (unless you’re on the receiving end of the hundreds of spam emails you wish you never subscribed to)? But as organizations with loyal and bought-in...
Difference Makers: Pete Wilson
February 5, 2020
We’re continuing our “Difference Makers” blog series and decided to interview our senior ministry strategist, Pete Wilson, about his past success in founding and building one of the...
Difference Makers: The A Group | Maurilio Amorim
January 29, 2020
Maurilio Amorim, founder and CEO of The A Group, didn’t always imagine he’d start his own marketing agency. From his humble beginnings in Brazil, to moving to the U.S., working in the...
4 Ways to Remove a Board Member
January 22, 2020
While your board members are 100% necessary, and most often helpful for your organization, at some point in your nonprofit’s life, you will have a board member who just isn’t adding the...
2020 Marketing Trends
January 15, 2020
When we were all kids and imagined the year 2020, I would bet we all had thought we’d have flying cars and robotic maids who clean our houses by now (well…we sort of do have robots who...
Last Minute Fundraising Tips for End-of-Year Giving
December 18, 2019
30% of all giving occurs in December. Do you want to hear a more surprising statistic? ...
Giving Tuesday Happened: Now What?
December 4, 2019
Black Friday came and went. Cyber Monday deals helped us complete our Christmas gifts. And Giving Tuesday was hopefully an encouraging day for your nonprofit as people pitched in for the...
4 Ways to Step Up Your Creativity
October 30, 2019
Churches and nonprofits seem to have a constant pressure to always be on the leading edge of creativity. You feel like you have to have the most eye catching social media post, the most...