Blog

When to Learn New Skills vs When to Outsource

I'm a lifelong learner, which to me means that I am constantly learning new skills. And for those of us who work in nonprofits or churches, the temptation to do all the things is even more... read more

The New Rules of Content Strategy

If you have marketed anything in the past decade, you know that content strategy has been one of the best, if not the best, strategy to grow just about anything. The idea behind your... read more

Crisis Communication: What to Do When Things Go Wrong

Recently I have been helping a client with crisis management, specifically as it relates to communication. In this case, there was a dispute between the board of directors and the... read more

How to Sell Your Board (Or Boss) On a New Idea

"How do I convince my board to try new ideas and technology?" That is one of the most popular questions I get. It's often the young staff from nonprofits, businesses, and churches wanting... read more

4 Branding Mistakes You Should Avoid At All Costs

Your organization's brand is more important than you might realize. Branding is not the "voodoo of marketers" but the total impression of everything you are as an organization. In a... read more

The Big Lie of Digital Marketing

I hear it often: "All we need are some Facebook or Google ads and a simple shopping cart or donation page and our digital campaign should be set." ... read more

3 Dynamics You Need to Master Before People Will Engage You

Telling a better story about you and your organization is good. But it is not enough. For people to engage with you in a meaningful way, they need to go through 3 different stages of... read more

Now You Can Monetize Your Podcast Without Using Ads

A podcast has been a tool for discovery, brand development, and audience engagement, but monetizing is not what podcasts have been used for, unless you have a massive audience and sell ads... read more

2 Simple Features Every Website Should Have

While there are many crucial components to create an effective website (imagery, messaging, calls to action, etc.), there are two things that you need to make sure you focus on before... read more

5 Ways to Improve Your Messaging

What would you say is your favorite movie? While we all have different opinions on what our go-to film is, there is likely one consistent among them all: compelling storytelling. ... read more

YouTube Shuts Down Nonprofit Channel: Could You Be Next?

YouTube, with no explanation but the usual "violated our guidelines" form, shut down a client's account. ... read more

Questions You Must Answer Before Starting a Marketing Campaign

Most marketing campaigns don’t do well. They fail to deliver the expected or hoped-for results. While there are several factors that can derail a marketing campaign, there are four main... read more

5 Must-Do Non-Profit Marketing Strategies From the Pandemic.