In March 2009, Meglena Kuneva, the European consumer protection commissioner, said something that is very famous, overused, and often misunderstood: “Personal data is the new oil of the... read more

I love to try new ideas. I hate to fail. ... read more

Is the metaverse a concept, a technology, or a place? It seems like the term is broadly used and seldom defined. ... read more

Last week instead of doing several Zoom meetings with my clients, I packed my bags and flew to Dallas for in-person meetings. I wondered if I might be wasting time and money. ... read more

The pandemic is sort of over, but we don’t quite know what this new normal will be. Lately, I have been asked for career advice from friends, and even from some people I barely know. ... read more

While your board members are 100% necessary, and most often helpful for your organization, at some point in your nonprofit’s life, you will have a board member who just isn’t adding the... read more

Inclusivity needs to be a genuine part of your organization's story and not a mere marketing tool. ... read more

We're no longer living in the days where only celebrities with millions of followers on social media can partner with brands to advertise on their platforms. ... read more

No matter where you are in your career, no doubt you want to continue to grow professionally and make an impact at work and in the world. However, a lack of confidence, knowledge, or both,... read more

How does your nonprofit or ministry determine how much to spend on marketing? Most marketing managers use ROI, or return on investment, to determine the success of a campaign and help... read more

While working on my master's degree, I took a job teaching English. Here I was, a foreign student teaching college-level English. Quite ironic. ... read more

You may have a great idea for a marketing campaign, but without a well thought out strategy, your campaign will likely struggle. After 20 years of comparing successful marketing campaigns... read more