Lunch & Learn
TAG Tools 4
The A Group
YouTube Shuts Down Nonprofit Channel: Could You Be Next?
April 14, 2021
YouTube, with no explanation but the usual "violated our guidelines" form, shut down a client's account. ...
Questions You Must Answer Before Starting a Marketing Campaign
April 7, 2021
Most marketing campaigns don’t do well. They fail to deliver the expected or hoped-for results. While there are several factors that can derail a marketing campaign, there are four main...
Church Attendance at an All-time Low. What Should Your Church Do?
March 31, 2021
According to the latest Gallup poll, church Membership is below 50% for the first time ever in America. ...
5 Productivity Hacks You Should Try
March 24, 2021
Working hard is not the same as being productive. I often work very hard on projects without being effective. How often do you spend more time than you should on tasks that don’t help you...
What is Clubhouse and How You Should Use It?
March 10, 2021
Clubhouse is the newest “hot” social network. It started in April of 2020 and it has over a 1 billion-dollar valuation already. ...
3 Big Digital Mistakes Nonprofits Should Avoid
March 3, 2021
Whether your nonprofit is capitalizing on marketing via its website, social media, or digital ads, it’s important to keep in mind that simply “utilizing” digital marketing tactics...
5 Ways to Optimize Your Emails
February 24, 2021
Email can be a powerful communication tool. With the exception of text messaging, it’s the most effective tactic we have to get our message across. ...
How You Should Measure Your Marketing
February 18, 2021
Knowing how to define success for your marketing efforts is extremely important. After all, no one wants to spend money and effort on something that does not work. Nonprofit marketing is no...
5 Things Your Church Homepage Needs
February 10, 2021
Your church website is the most important thing as it relates to attracting new visitors. Ok, maybe not the most…but it’s up there on our list. :) ...
How Much Should You Spend On Marketing?
February 3, 2021
That’s one of the top questions I get as a marketer and one that, embarrassingly for years, I didn’t have a good answer for. ...
7 Questions to Ask to Make Your Marketing Communication Better
January 27, 2021
One of the most expensive mistakes you can make as a communicator, writer or marketer is to assume you know the “why” of your audience. ...
Ignoring This System Will Cost You More Than Money
January 20, 2021
Understanding your customer journey and planning it well can be the difference between growing your organization and doing a lot of work for very little results. ...