One of the most common mistakes I see organizations make is assuming they have a website problem when they actually have a messaging problem. ... read more

Over the past few months, I’ve had some version of the same conversation with dozens of nonprofit leaders. ... read more

I was in a meeting a few years ago with a leader who was trying to raise money for a big initiative. ... read more

I grew up in Brazil during a time when inflation was so out of control that restaurants would pencil in new prices on the menu every day. ... read more

I’ve sat across from a lot of leaders over the years who will say some version of the same thing: ... read more

I still remember putting a donate button on a nonprofit site decades ago and, with some simple ads, driving traffic to their home page. And to our surprise, people gave! ... read more

After more than 25 years of leading through changing markets, economic pressures, and unexpected disruptions, I have learned that hard times rarely reward leaders who play only defense. ... read more

The other day, I was thinking about how different this is from when I started in marketing. ... read more

Last week I had one of those moments that makes your stomach drop. ... read more

A few days ago, I was reviewing an ad campaign that looked “perfect” on paper. ... read more

Twenty years ago, if we built a solid website and sent a consistent email newsletter, the results were fairly predictable. ... read more

I usually teach this in groups. ... read more