A case for support document is one of the most effective fundraising tools for any nonprofit. A well-written and designed case for support will help you tell the story of your cause and... read more

Creating a Facebook ad used to be a simple and effective outreach tactic for businesses, nonprofits, and churches. Launching an ad campaign was simple, fast, cheap, and, the best part, it... read more

In my 30s, I had a job that I loved and hated at the same time. It was like Charles Dickens’ “Tale of Two Cities” novel: It was the best of times. It was the worst of times. ... read more

Have you ever walked through deep mud? It’s labored, messy, slow, and exhausting! ... read more

Every time I see his number come across my phone, I know he wants something from me. I even think to myself, “here we go again,” before answering. ... read more

I think you can relate when I say I “felt” technology accelerate in the last two years. And it seems to be happening in every facet of life, from the return of the QR Codes for... read more

Making resolutions is easy. Keeping them is quite another thing altogether. Check out this easy guide for you can succeed in making and keeping your new year's resolutions! read more

In January, I made three bold predictions about how digital marketing strategies would change in 2021. So how did I do? ... read more

Have you ever thought you were doing great with your job only to have the rug pulled from under you? You work hard and get things done. But instead of a raise, you are asked to do even more... read more

In my early 20's I realized the power the Christmas eve service had to engage newcomers and fundraise. I worked at a church that never had done a Christmas Eve service before because it... read more

No matter how small or large your organization is, you are its marketer, even if that's not your job title. ... read more

There is nothing more frustrating than spending time and money putting together a campaign only to get little or no results from all your effort. ... read more