Lunch & Learn
TAG Tools 4
The A Group
How to Tell a Compelling Story For Your Brand
October 9, 2019
What would you say is your favorite movie? While we all have different opinions on what our go-to film is, there is likely one consistent among them all: compelling storytelling. ...
What Is Brand Messaging & Why Does It Matter?
October 2, 2019
We talk about “messaging” a lot around The A Group, in our blog posts and on our podcast. While we understand and value its crucial role and the value it brings to organization’s...
4 Ways to Avoid Mission Creep
September 25, 2019
Nonprofit mission creep- what is it? You may be unfamiliar with the terminology, but you are likely very familiar with the definition. Mission creep happens when a nonprofit strays beyond...
Welcoming Your Church Guests with Excellence
September 18, 2019
You’ve heard it said that you can never make a second first impression– and it’s so true. ...
5 Ways to Minimize Card Testing Fraud on Your Nonprofit's Donation Page
September 11, 2019
The Credit Fraud Problem ...
Is Your Target Market Actually Listening?
September 5, 2019
Do you know who your target market is? If you answered "yes," how many audiences you have? What are each of their unique characteristics? Do you know what types of messages they respond...
5 Tips to Leading Loyal and Effective Teams
August 22, 2019
“Leadership” is no foreign concept to you. You’ve heard all about how to hone your leadership skills, sharpen your vision casting and manage people. So the tips I want to outline...
4 Principles That Will Make You Indispensable at Work
August 15, 2019
Almost everyone in a nonprofit or ministry organization is leading both above them and below them in the organizational structure. Even if you happen to be the founder/CEO/director, you...
Free Download: 8 Social Media Trends Every Nonprofit Should Know in 2019
August 7, 2019
Social media changed the landscape for nonprofits, opening a new world for engaging and effectively reaching benefactors, volunteers and donors. Gone are the days of relying only on...
Marketing That Won't Cost You a Penny
July 31, 2019
You’ve heard the phrase, “you have to spend money to make money.” And in the world of nonprofits and ministries, you have to spend money to raise money in many cases. Experts say that...
5 Digital Marketing Trends in 2019
July 25, 2019
HubSpot defines digital marketing quite simply as: “any form of marketing that is done online.” ...
Escaping The Nonprofit Cookie Cutter
July 17, 2019
My guess is you don’t want just a good nonprofit. You want a great nonprofit. What separates the two? Here are some ways you can do it.