In the ever-evolving landscape of digital marketing, the power of influencer marketing has become increasingly apparent. Gone are the days when "endorsements" were the exclusive domain of... read more

Years ago, I was in energizing talks with a major Christian Publisher's leadership. Amazon was emerging, poised to disrupt publishing, yet direct-to-consumer sales were taboo for... read more

In today's digital age, where every click could lead to a potential conversion, the importance of a well-crafted landing page cannot be overstated. ... read more

Landing pages are like superheroes for your organization's online marketing. Imagine you're inviting friends over for a special movie night. ... read more

In my experience as a digital consultant, one of the most significant challenges I encounter involves helping organization leaders truly understand the essence of an "effective digital... read more

Your journey toward mastering a new skill or achieving a formidable goal may seem daunting—akin to standing at the base of a mountain, looking up. But remember, "We tend to overestimate... read more

In a thought-provoking interview, Sonos founder John Macfarland said, "As a leader, you want to choose optimism." These words struck a chord with me. ... read more

My extensive consulting experience with diverse organizations showed me how pivotal communication is to their success. Leaders often face a critical decision: build an internal... read more

Keeping up with trends can often feel like a full-time job. One of my most dreaded conversations starts with, "Have you heard about..." and, in my mind, I'm already groaning, "Oh no. Here... read more

My journey as an entrepreneur and leader has been marked by more than just milestones and successes; profound trials of trust and disappointment have shaped it. ... read more

As we stand at the crossroads of a new era in marketing, it takes me back to my beginnings in graphic design. ... read more

I have a love/hate relationship with Meta ads. They can be a powerful and inexpensive way to grow your audience and organization. But they are constantly changing and driving marketers... read more