Inclusivity needs to be a genuine part of your organization's story and not a mere marketing tool. ... read more

We're no longer living in the days where only celebrities with millions of followers on social media can partner with brands to advertise on their platforms. ... read more

No matter where you are in your career, no doubt you want to continue to grow professionally and make an impact at work and in the world. However, a lack of confidence, knowledge, or both,... read more

How does your nonprofit or ministry determine how much to spend on marketing? Most marketing managers use ROI, or return on investment, to determine the success of a campaign and help... read more

While working on my master's degree, I took a job teaching English. Here I was, a foreign student teaching college-level English. Quite ironic. ... read more

You may have a great idea for a marketing campaign, but without a well thought out strategy, your campaign will likely struggle. After 20 years of comparing successful marketing campaigns... read more

We’ve reached the halfway mark of the year, a great time to plan team building event to regroup, recharge and reassess your organizational goals. We’re fans of the Start, Stop, And... read more

If you are a leader of a nonprofit or ministry, your personal brand matters. You may not even realize that you have a personal brand, but you do if you have a leadership row in the... read more

Email is more relevant now than ever before! ... read more

Nonprofit and church staff marketing teams often feel pressure to be on the leading edge of creativity. You feel like you have to have the most eye-catching social media posts, the most... read more

People are our greatest asset and also our greatest liability. The right person can add so much value to our lives. They can become life-long friends and walk with us through difficult... read more

Instagram has been going strong for more than a decade and is still one of the most effective social media platforms for nonprofits to promote awareness, build communities, and raise money.... read more